Case Study

Bites of Boston Food Tours

Search Engine Optimization

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Increased organic traffic to the website by 2,721% and brought them to the top of the first page and in the Google Local Three Pack for all of their target keywords and services

By ensuring the website is fully optimized, improving site speed, and blogging on a consistent basis, we were able to bring massive success to Bites of Boston as they brought people together through their love of the city and food.


Bites of Boston Food Tours, founded by Alyssa Schoenfeld in 2011, offers tours for guests to enjoy the food, culture, and history of various Boston neighborhoods each day of the week.

Fueled by her love of food and local culture, and a desire to share both in the context of the urban Boston lifestyle, Alyssa started Bites of Boston to allow others to enjoy all that the city has to offer.

Targeting locals and visitors, this company aims to share some of Boston’s most vibrant and tasty neighborhoods for an incredible experience.


After running multiple tours throughout the city and expanding the team, Alyssa wanted to take things up a notch to reach a more local crowd.

She knew that her offerings were unique in the neighborhoods they toured, the restaurants they visited, and the stories they told, and she wanted others to indulge in the experience, too, beyond what word-of-mouth and positive reviews had to offer.


Keen about bringing more visitors to the website and expanding the content readily available, Bites of Boston contracted with Dash of Social to put a large emphasis on SEO and reach these goals:

  • Publish keyword-rich, valuable content for individuals looking for things to do in the Boston area
  • Drive more traffic to the site to expand its audience and awareness with its target market
  • Increase interest in attending a public tour or hosting a private tour

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