How can you find a gap in the market to provide a new or innovative solution to your clients’ problems or needs? Conduct a competitor analysis to understand your competitors’…
What to Know Before Hiring a Social Media Manager
Are you thinking about hiring a social media manager for your company? Although it may be tempting to immediately jump into delegating this responsibility so you can take one more…
Inbound vs Outbound Marketing and Why You Need Both
When you think of marketing, there are likely several marketing tactics that come to mind for you — social media marketing, blogging, email marketing, podcasting, paid ads, and webinars, just…
The Ultimate Guide to Podcasting
As a business owner, you likely have a lot of knowledge about your industry that others may find interesting, helpful, and educational. In addition to the content you typically create…
How to Build a Successful Relationship Between a Marketing Agency and a Client
Hiring any type of contractor or external consultant is always a big investment of your time, energy, and money, which is why it’s crucial to build a mutually beneficial relationship…
Why Using Social Media Alone Doesn’t Guarantee Business Success
What’s the hill we’ll always die on here at Dash of Social? Social media isn’t responsible for your sales — and if increasing your sales is your company’s absolute top…
4 Marketing Strategies to Test in 2023
With endless opportunities ahead of you, a new year is the perfect time to reevaluate your marketing strategy to determine what’s working and should be kept in the plan, understand…
6 Content Pillar Examples and Why You Need Them
Do you ever find that you’re having difficulty with planning out your content, whether it’s a social media post, blog post, or newsletter? If so, it’s likely because you don’t…
8 Lead Magnets to Grow Your Email List
One of the easiest ways to grow your email list is creating various lead magnets that your target market can download and get access to. As Search Engine Journal explains,…