I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely…
5 Steps You Can Take to Land Consultation Calls
If you’re a service-based business, consultation calls are vital for converting people into clients. So if you’re not doing consultation calls, you’re in trouble. And if you don’t even know what…
Why Your Social Media Strategy Isn’t Working
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”] Trying to create a solid and effective social media strategy for your business can…
Why You DON’T Need To Be On Every Social Platform
No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth…
How To Use A Social Media Content Calendar
If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so…
Unique Uses for Each Platform
A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like…
How to Identify Your Target Audience
Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts…
Changes on Twitter That Will Affect Your Marketing Strategy
I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to…
5 Questions to Ask Yourself When Creating Social Media Content
Whenever you’re planning your social media content, you should always be mindful of WHAT you’re posting so that you can guarantee that you’re creating content that people actually want to…