Sometimes business owners get so focused on incorporating PR, paid ads, SEO, email marketing, and more to their sales strategy that they completely forget about social media. Although all of…
Instagram Stories: What They Are and How to Use Them
Instagram stories. We’re all intrigued by them and wondering how to use them – but how do you know if you’re using them to their full potential? To get started,…
Three Ways to Convert Your Audience From Just Followers to Paying Clients
One of the most common questions I get asked by my clients is, “My followers are liking my content, but they’re not purchasing from me. How can I convert them?”…
Blame Your Low Instagram Engagement on Your Content and Not the Algorithm
Ahhh, the rollercoaster of social media: feeling like your content is doing AMAZING for a few weeks and then all of a sudden it just tanks. Although the algorithm DOES…
How to Put Your Social Media on Autopilot
Cold and snowy days are my favorite days to write because I find that they bring me so much inspiration and motivation – so lately, the past couple of weeks,…
Social media can be fun, easy, and automated — you just have to do THIS
If social media makes you want to throw your laptop out the window or give up on marketing completely (or maybe even a combination of the two…!), you’re going to…
3 Tried-and-True Methods for Brainstorming Content
One of the most common things I hear from people regarding content marketing is they have NO IDEA what to write about. 😳 They feel totally overwhelmed by the thought…
THIS is why you shouldn’t put all of your eggs in one basket
I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I…
HOW do you test marketing strategies and WHY should you do it?
Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error…