Peabody TV is a nonprofit community media center serving residents of Peabody, MA and beyond. Their mission is to provide the space and tools for their local community to transform thoughts and ideas into publicly available media. Peabody TV aspires to be the go-to resource for digital media creation where everyone in their community has access to the right tools, education, and delivery platform to tell their story.
With a small team who frequently juggles several outstanding live tapings of various events and programs throughout the Peabody area, social media has become something that is difficult to keep up with. However, as many of these live tapings get streamed on Facebook and YouTube, it was crucial for Peabody TV to have an active and engaged social media presence to support this streaming content. Additionally, Peabody TV had collected hundreds of email addresses of their members and clients but had not yet started using email marketing to nurture those individuals.
Peabody TV partnered with Dash of Social® to manage their Facebook, Instagram, and LinkedIn presence as well as oversee their monthly newsletter campaigns. By collaborating with Peabody TV staff members, we were able to incorporate timely events and news into their marketing strategy, ensuring plenty of promotion for their offers.
We helped Peabody TV with:
With so much content to share, our work with Peabody TV allowed them to effectively communicate the latest happenings within the city to their audience. Rather than staff members adding marketing onto their plate, they were able to focus on their production work.