Why Brands Need A Social Media Manager

Let’s all be honest: social media is the perfect distraction when we’re trying to get work done. We spend 15 minutes scrolling through our feeds until we realize half an hour has passed and then an hour… and before we know it, we’re 39 weeks deep in someone’s Instagram feed. #BeenThereDoneThat

Social media is fun for connecting with others, but in order for a brand to grow, it’s vital to have a social media manager. If you’re debating on hiring a social media manager, here’s why you should.

Saves time.
We all love posting on social media just for fun or as our thoughts come to us, but actually sitting down and creating + implementing a clear + effective strategy takes a lot of time. Brands often don’t have the time to focus on their social media because they need to focus on other things, so it often gets neglected. But everyone uses social media, so having a strong brand presence there is important.

Keeps a consistent posting schedule.
Posting one day and then posting again twenty days later is not consistent. Brands need to have a consistent posting schedule, whether they decide on posting Monday-Friday or seven days a week. Having someone to take care of your social media for you will guarantee that you’re active – and you’ll create a bigger impression on your target market.

Encourages engagement + community.
One of the most important reasons to use social media is to create genuine relationships with your target market. You should be sharing content that not only promotes yourself but also encourages engagement. This could include questions, quotes, blog posts, etc. Make people interested in what you have to share!

Use social media to your benefit while also providing value. What value can you bring to your audience? Keep that in mind while scheduling your content this week!


  • I think social media managers are a great idea! Social media is such a huge part of the world today its so important to stay on top of things!

  • Social media managers are not only necessary for brands but sometimes for bloggers, too! Staying on a consistent posting schedule and building community are two of the most important tasks you can do as a blogger, and sometimes it’s a good idea to hire out the task if you’ve got too much on your plate!

  • Yes! I think consistency is the most important thing across all of your platforms. Social media is a tool to continue the relationship with customers/potential customers/audience – you need to be connecting with them!

  • Couldn’t agree more! Having someone who is dedicated to social media is so key. There is so much information to keep track of and so many possibilities!

  • I agreee 100% , They are needed for brands to do well in the social media world and they are super helpful to have.

  • Totally agree with all of this, especially the part about saving time. I definitely find myself deep into someone’s feed during what was supposed to be a quick Instagram break.

  • I definitely agree with these things. I don’t have a social media manager but I try to stay active on my social media accounts because it’s so important!


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