Category: Social Media

Sometimes business owners get so focused on incorporating PR, paid ads, SEO, email marketing, and more to their sales strategy that they completely forget about social media. Although all of…

Instagram stories. We’re all intrigued by them and wondering how to use them – but how do you know if you’re using them to their full potential? To get started,…

One of the most common questions I get asked by my clients is, “My followers are liking my content, but they’re not purchasing from me. How can I convert them?”…

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands…

It’s surprising to me when I hear clients saying that they never knew they should be sharing other people’s content – they think they should be sharing only their own….

I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely…

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No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth…

If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so…