How to Make the Most Out of Facebook Groups

When it comes to networking with people for your blog or business, Facebook groups are basically the best thing ever. They’re a great way to land clients, get advice, find contractors when you need to outsource, and more. However, there is an “unofficial” etiquette to be aware of when you’re using Facebook groups.

Give before expecting to get.
Before expecting to land clients and get people to buy your products, see what you can give for free first. As a social media consultant, part of my job is helping my clients to create a solid content calendar. You should be using a content calendar to help lay out everything that you would like to post. I created a social media content calendar template – for free – that I shared with multiple Facebook groups. The amount of people who wanted a copy was actually insane – I was not expecting that many people to want one! I was able to share it with every single person who asked, and I even received inquiries of people wanting to work with me just because they were impressed by my calendar. In order to get something, you need to see what you can give first.

Respond to other people’s questions.
If someone asks a question that you can give some sort of insight on, leave a comment! People will appreciate the fact that you gave them help (for free!) on a topic that you may have more knowledge in than they do. I’ve also noticed that when I give someone help on a post, I’ll usually see them giving me help on my own post – it’s kind of like the “what goes around comes around” idea. If you’re willing to help people, they will be willing to help you.

Be active.
Be active in Facebook groups; don’t just drop by every once in a while. There are definitely some people in certain Facebook groups that I always recognize just because I always see their names in the group, whether they’re asking a question, answering a question, or more. People do business with people that they know, like, and trust – so being active in a Facebook group will build your credibility.

Facebook groups bring incredible results if you use them right. Through these groups, I’ve found clients, made friends, and had my questions answered – and I’m so thankful for that! How do you use Facebook groups?


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