You’ve probably said it to yourself a million times… “I really need to do more Facebook Lives.”
And there are two reasons why you should:
- Facebook Live is often favored and prioritized by the algorithm. (source: Hootsuite)
- Video will account for 82% of all Internet traffic by 2022. (source: Cisco)
That means that if video isn’t your thing, it’s time to roll up your sleeves and get comfortable with the uncomfortable because video is only going to get more popular over the next few years. Don’t worry, though–we’re here to help you make sure that this is a success!
Follow these tips below for rocking your Facebook Live.
Ask Your Audience for Topics
Do you want to have a successful Facebook Live? The first step is picking a topic that people are dying to learn more about–and you can discover that information by speaking directly with your audience.
Create a poll with a few options that you think are interesting and ask your audience to vote. The option that gets the most votes will clearly be the one that you teach, which is great because it shows that it’s the topic your ideal clients or customers want to know about most.
Plan in Advance and Promote It Like Crazy
Do you worry that you’ll start a Facebook Live and no one will show up? The best thing you can do is promote your Facebook Live in advance, by at least one week, and promote it like crazy. Share the date and time, list what the viewers will learn, stress the benefits of watching the video, and get people excited about watching it.
Once you know when you’re going to go Live, you can:
- Create a Facebook event and invite relevant Facebook friends
- Share it on social media, including Facebook groups
- Include it in your next newsletter
- Send it directly to colleagues, clients, and leads who would be interested
The more people who know about it, the better–and chances are, when you share it with someone, they’ll share it with someone else!
Prepare Your Talking Points
Do you fear that you’ll forget what you’re going to say in the middle of your Facebook Live? Have talking points by your side! Refrain from writing out your entire script, as it’s obvious when you’re reading something by the book, but it’s totally OK to have a page containing notes you want to cover. This will not only ensure that you don’t forget what you’re going to say next but also guarantee that you’re providing helpful tips to your audience.
Test Your Audio and Video
Do you wonder what equipment you need for a Facebook Live? You don’t need super fancy tech gadgets, but quality audio and video are important. Use your computer to go live and purchase a ring light to ensure you have good lighting where you plan on taking the video. You’ll also want to make sure that you’re in a quiet space, away from any noise, so that there aren’t any distractions or interruptions.
Reshare Your Facebook Live
Do you think that your Facebook Live is just done once you finish filming it? The video can actually be repurposed across multiple marketing outlets. Share the link with those who may have missed the live version, download the video to turn into a lead magnet on your website, and cut it into various parts to publish on social media. You spent all that time preparing for the Facebook Live and then filming it, so you want to get as much use out of it as possible!
Feeling ready to tackle Facebook Live? Follow these steps and you’ll be golden, but if you have any questions about the process, leave a comment below or contact us.