Cold and snowy days are my favorite days to write because I find that they bring me so much inspiration and motivation – so lately, the past couple of weeks, I’ve been preparing my future social media content and putting it all on autopilot – but this is one of the most common things my clients struggle with.
So raise your hand if you…
🙋🏻♀️ Spend so much time writing content EVERY DAY and wish there were a faster way to do it (HINT: there is!)
🙋🏻♀️ Get random bursts of motivation to write content some days but other days the LAST thing you want to do is post on social media
🙋🏻♀️ Feel as if your content planning is ALL OVER THE PLACE and need a more streamlined process to get things in check
Well you’re in luck — because I’m sharing my exact tips with you to let you know how you can automate your social media.
Use a content calendar to plan your posts
You may have realized that the cause of your stress, the lack of your motivation to post, and the amount of time you spend writing content all revolves around HOW you write it.
This is the #1 thing I work with my clients to help them achieve — getting ahead of the game with writing their content so they can plan it out instead of spending way too much time trying to write it “in the moment.”
I swear by my social media content calendar template that I create — and chances are, you already have it if you’re on my email list 😉 This is the EXACT template I use for my management clients and share with my consulting clients.
I personally write content for my clients FIRST THING in the morning — right after I check my emails and right before I dive into other work. It guarantees that I get it done, and I get it done QUICK! 30 minutes spent each morning writing a day’s worth of content may not seem like a long time, but that’s all it takes. And that adds up!
This layout may not work for you, and that’s totally okay — we all have different ways we use things. But the whole point of this advice is to get you start planning your content in advance — because that’s what makes the magic happen. ✨
Choose your tools
If you truly want to take advantage of social media automation, you NEED to choose tools that will streamline your content writing & scheduling process so that you’re not constantly glued to your phone to post. You shouldn’t be posting every single thing in the moment — you should be scheduling posts out so that it’s one million times easier for you.
Other the years of working in social media, I’ve tested out MANY tools and resources to use — which means I’ve basically narrowed the list down to my favorites to serve my specific needs. Now here they are for you!
⭐️ SOCIAL MEDIA SCHEDULER: Viraltag 👉🏻 dashofsocial.com/viraltag (affiliate)
⭐️ FACEBOOK SCHEDULER: Facebook’s native scheduler
⭐️ INSTAGRAM SCHEDULERS: Planoly & Later
⭐️ CURATED CONTENT: Google Alerts
⭐️ ORGANIZATION: Google Drive & Trello
These are the exact tools that I use every single day when it comes time to planning my content — and I can’t even discuss how many hours it has saved me. The most important thing for you to take from this is to use the tools you need to make your marketing easier — and then you’ll learn to love them!
Utilize the 1/3 social media rule
I ALWAYS hear from my clients, when I first start working with them, that they have NO IDEA what to post. You may have heard of the 80/20 rule — meaning 80% of your content should be SOMEONE ELSE’S content while 20% of your content should be your own — but I crafted the 1/3 social media rule, which is a variation. This is the method I SWEAR by, and it’s what I teach my clients.
So here’s what it means…
👉🏻1/3 of your content should be promotional — AKA ANYTHING that promotes YOU. Articles you wrote, podcast episodes you created, services you’re offering, etc.
👉🏻1/3 of your content should be engagement — AKA ANYTHING that starts a CONVERSATION and encourages engagement. Quotes, questions, testimonials, etc.
👉🏻 1/3 of your content should be content sharing — AKA ANYTHING that is SOMEONE ELSE’S content. An article that your audience would find relevant, a course you think is cool, a podcast episode you liked, etc.
And 💥 BAM! 💥 you now have THREE different types of content you can be sharing, and you’ll find that the content starts to flow once you have an idea of what exactly you should be writing.
Repurpose your content
What exactly is repurposing content? It involves taking any type of content you’ve already written — whether it’s a blog post, email, social media post, etc. — and tweaking and adapting it to share through another channel.
You should be repurposing content that performed well because if your audience resonated with it already, chances are your audience is STILL going to resonate with it. For example, say you shared a blog post you wrote on your Facebook page and it got more likes and comments on it than you normally get. Keep that in mind! A few weeks later you can share that same exact post but with a different message.
One of my FAVORITE methods that I use to repurpose content is what I call the “Macro to Micro Method.” It involves…
1️⃣ Writing a blog post on a topic that will benefit your audience / solve a problem for them / share valuable advice.
2️⃣ Taking that blog post and condensing it to be sent in an email to your list.
3️⃣ Breaking up that email even further into multiple social media posts for the various channels you’re using and pushing them out.
I have to admit that once I teach this process to my clients, they are MIND. BLOWN. You can take ONE simple content idea and create AT LEAST 5 pieces of content for it. Not only does it save you a BUNCH of time, but you’re also giving your audience stuff that they actually want to see!
These are my four tips in a wrap for automating my social media — and I can’t even stress the amount of time it has saved me. The most important thing to remember is to create those systems and processes that work for you and utilize them daily — and then you’ll have a boatload of content in no time.