If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so…
Unique Uses for Each Platform
A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like…
How to Identify Your Target Audience
Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts…
Changes on Twitter That Will Affect Your Marketing Strategy
I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to…
5 Questions to Ask Yourself When Creating Social Media Content
Whenever you’re planning your social media content, you should always be mindful of WHAT you’re posting so that you can guarantee that you’re creating content that people actually want to…
Getting Engagement on Facebook WITHOUT “Like for Like” Threads
I think we’ve all been caught up in the many “like for like” threads we see in Facebook groups where you exchange Facebook page likes with others. Although it’s super…
Social Media Stats You Should Know
When creating your social media content calendar, you should consider specific stats to help you craft your posts in order to get the best engagement and reach. It’s important to…
Tips For Working with Remote Clients
If you’re an online business owner, your clients are probably going to be from various parts of the world. All of my clients live in different parts of the United…
Why I Started My Business
It may just be me, but I’m incredibly nosy and LOVE to hear people’s “why” behind their business – what made them want to start the entrepreneurial journey. I’ve shared…