Creating Branded Photos
A major part of creating a cohesive brand consists of creating branded photos. Making sure that your photos all align with your brand’s color palette will allow your website and social media accounts to look clear and clean.
For each blog post I write, I create an image using a template that I have in Canva so that all of my photos are cohesive. This ends up saving me a TON of time because all I have to do is copy the template over, replace the image, and write the text – easy, peasy, lemon squeezy! Don’t know how to create a branded photo? Follow these THREE things that you need to include in your template.
Photo element
I use a photo element to insert an image onto the template so I don’t have to keep resizing the image I want to use to fit the template. All you have to do in Canva is upload the photo, hover it over the element, and then it automatically fits into the dimensions of the image with NO resizing required!
Blog post title + website
At the bottom of the post, write in your blog post title and include your website. Your blog post title will entice people to want to read the post when seeing it on social media. Including your website link is beneficial for two reasons: people can’t steal your photo and people know where to find the blog post that the photo mentions!
Brand color
Part of my (new) brand color palette is light pink and white – which is why I made sure that the text includes those colors. It’s important to make sure that all of the colors that you use align to keep things consistent.
I’ve noticed that after really focusing on my branded photos for my blog posts, the number of views my posts get has actually increased! And it’s even better that it literally takes me two minutes to actually make each photo thanks to the template I have ready. How do you create your branded photos?
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
13 Comments
I’ve been thinking about incorporating branded photos into my site, so this post was helpful! x, nicole // http://www.nicoleeigh.com
I love how this looks so simple, like the design! A lot of times some branded photos are so overdone with text and the website, but this looks good!
I don’t use Canva much anymore because I have Photoshop templates but I like how crisp and clean your design for this is 🙂
That’s a fun thing to do 🙂 Never thought of doing this on my blog, but maybe I should look into it!
great thinking! i’m going to have to try this!
Oh wow… something I definitely should keep in mind… thanks for the tip!
http://thesofieyahdiaries.com/bullet-journal/beginners-guide-to-bujo
I should for sure keep this in mind!!! Thank you for sharing.
This is a really great idea, I find it hard to match some of my photos to my brand colours
This is such a great idea! I’ve never though of doing something like this.
Awesome post! Sharing this wit hsome friends who have been on the struggle bus with canva branded pinterest graphics!
Such great tips! I love using Canva!
xoxo,
Amy | <a href="http://www.pastelnpink.com">Pastel N Pink</a>
Love this! I use the same method when I create graphics.
Alix | http://www.apintsizedlifeblog.com
This is great! I use Photoshop to make my social images, but I’ll have to give Canva a shot!
Katie | http://www.millennialonthemove.com