Top ChatGPT Prompts to Use in Your Marketing

The hill we will die on: AI isn’t here to replace marketers. It’s here to make their lives easier. For small business owners and marketing teams, using AI tools like ChatGPT can help speed up the more tedious parts of the process so you can focus on strategy, creativity, and connecting with your audience.

Whether you’re stuck brainstorming campaign ideas, need help refining your message, or want to save time on repetitive tasks, the right AI prompts can support your marketing in impactful ways.

Discover how AI can streamline your marketing and learn a list of effective ChatGPT prompts you can start using today — that don’t include doing your writing for you!

Note: These prompts are more general so they can apply to any industry and business. Feel free to get more granular in your prompts to align with your company directly.

Why Use AI in Your Marketing?

Marketing involves juggling dozens of tasks: content planning, audience research, campaign analysis, social media management, email sequences, and more. Although many of these tasks are essential, they’re also time-consuming — which means it’s crucial to determine how you can work smarter, not harder, in your approach.

That’s where AI becomes valuable. It can help you:

Speed up research: Quickly gather audience insights, summarize articles, or identify trends that will shape your marketing strategy.
Organize your thoughts: Break big ideas into outlines, bullet points, or frameworks so you have a simpler plan to follow.
Generate creative ideas: Brainstorm headlines, campaign angles, or subject lines in seconds when you feel like you may be tunnel visioned.
Eliminate writer’s block: Find the perfect writing angle by using AI to begin your writing.

When used strategically, AI takes care of the groundwork so you can spend more time on high-impact, creative work that drives results.

Top AI Prompts for Marketers

Here are specific prompts you can try when you need support with various parts of your marketing process:

Audience Research and Persona Development

Understanding your target audience is the foundation of effective marketing. AI can help you brainstorm personas and uncover key pain points or questions that influence buying decisions.

“Create a detailed customer persona for a company targeting a niche audience.”
“List common pain points for people looking to solve a specific problem.”
“What questions might someone ask when researching a new product or service?”

These prompts help you think more clearly about who you’re marketing to and how to meet their needs.

Brainstorming Content Ideas

Content creation starts with a strong idea. When you’re out of fresh topics or looking to expand your content calendar, AI can quickly surface new, relevant themes.

“Give me 10 blog post ideas for a brand that wants to educate its audience.”
“What are some evergreen content topics that build trust and visibility?”
“List video or short-form content ideas that drive engagement.”

These prompts make it easier to keep your content pipeline full of ideas without burning out or sounding repetitive.

Social Media Support

Managing social media requires a lot of creativity. Use AI to help generate hooks, content formats, or weekly plans so you can stay consistent and engaging.

“Write a list of hook ideas to start short-form social posts.”
“Create a week-long social media calendar for an upcoming promotion.”
“Suggest five carousel post topics that share tips or insights.”

These prompts help maintain variety and structure in your posting schedule.

Email Marketing Help

Email marketing is powerful when it’s personalized and persuasive. AI can help you fine-tune subject lines, intros, and calls to action to boost open and click-through rates.

“List subject line options for a promotional email.”
“Write three variations of an opening paragraph for a monthly newsletter.”
“What’s a compelling email CTA to encourage sign-ups or purchases?”

Use these prompts to write more effective emails that will drive action from your audience.

Campaign Strategy and Planning

Launching a campaign requires planning, organization, and creativity. AI can help you map out strategies, promotions, and timelines without starting from a blank page.

“Create a basic marketing plan for launching a new product or service.”
“List promotion ideas for a seasonal sale.”
“What are key milestones for planning a brand awareness campaign?”

These prompts provide a starting point for outlining and prioritizing your next campaign.

Repurposing Content

Maximizing existing content is one of the best ways to work smarter. AI makes it easy to find new angles, formats, and channels for content you’ve already created.

“Break this blog post into three social media post ideas.”
“Summarize a long-form video or webinar into key takeaways.”
“Turn these FAQs into content ideas for multiple channels.”

Use these prompts to multiply the reach and impact of your content with minimal extra effort.

Data Interpretation and Reporting

Not everyone enjoys analyzing metrics, but it’s essential. AI can simplify your reports and help translate data into clear insights and recommendations.

“Explain this website traffic report in plain language.”
“List three potential reasons why engagement metrics might drop.”
“Summarize key insights from recent customer feedback.”

These prompts help turn numbers into tangible takeaways that inform better decisions.

Best Practices for Using AI in Marketing

This is important: AI works, but it only works when you use it properly. Here are a few guidelines on how to ensure you’re making the most of it:

Be clear and specific: The more context you provide in your prompt, the better the response will be.
Treat it as a collaborator, not a final source: Use AI to explore ideas and build momentum, not to do the thinking for you.
Review and refine outputs: Always adapt and personalize the results to match your brand voice and marketing goals.
Use it for efficiency, not shortcuts: Let AI handle repetitive tasks so you can invest more energy in strategy, messaging, and innovation.

Most importantly, remember that nothing compares to the human brain — so continue to lean on that as often as possible!

Partnering with an Agency for Increased Impact

If you find yourself leaning on ChatGPT too much for your marketing strategy, it may mean one thing: you’re strapped for time and resources and need someone you can trust to deploy your marketing efforts for you.

That’s where we come in!

Request a consultation to learn about our done-for-you marketing services and how we can support you.