By deploying a three-part content marketing strategy, MomUp successfully engaged both candidates and companies for building their lead base.
MomUp is a mission-based recruitment firm that is bringing humanity back into hiring. They partner with organizations that recognize and value the contributions of working parents and connect these employers with their incredible network of talent, helping to build a better and more inclusive workplace.
Understanding the importance of connecting with both job seekers and employers online and developing a strategy that would integrate the two, MomUp sought to find an agency who would be able to provide an intentional and mission-driven approach to their marketing. They wanted someone who believed in their mission and would be able to create content that would reflect their values and the people they serve.