Case Study
Vesta: Redefining Divorce
- Marketing Strategy
What is Vesta: Redefining Divorce?
Vesta: Redefining Divorce — co-founded by Deanna Coyle, Samantha Steer, and Robert Vona — is an organization that offers free and low-cost resources and events for individuals who are contemplating divorce, going through divorce, or have already experienced divorce.
After Deanna went through her own divorce, she realized just how isolating, frustrating, and financially and emotionally draining it really was — and she vowed to find a way to prevent others from having to go through what seemed like endless battles and uncertainty.
Just a few years later, Vesta was born.
Why did they come to us?
As Deanna’s divorce story spread throughout Massachusetts, Vesta began to grow — and fast. She received hundreds of emails, phone calls, and messages from individuals who related to her story and wanted to receive additional support, which presented her with the perfect opportunity to funnel them into Vesta.
Although Vesta already had a fairly active online presence, as shown by the multiple word-of-mouth referrals, the team realized that optimizing it and leveraging it would allow for further expansion, penetration, and success.
How did we help them?
As Vesta prepared for growth throughout the New England region and eventually across the country, they wanted to develop and implement a cohesive yet effective marketing strategy through their social media, blog, email marketing, website, and PR.
We helped Vesta: Redefining Divorce with: