Case Study

Mobot

"Ashley and the Dash of Social team have been invaluable to Mobot and our online presence. She expertly manages our LinkedIn and social channels, representing our brand with professionalism and creativity. From crafting effective social strategies and organizing impactful campaigns to providing insightful metrics, her contributions have significantly enhanced our online engagement and visibility. We highly recommend working with them!"
Tim Knoles Product Marketing Manager
  • Blogging

What is Mobot?

Mobot is reinventing how software testing is done. They’re on a mission to revolutionize the way engineering teams test and develop their products. With their infrastructure-as-a-service model, they combine the best of humans with automation using real, mechanical robots. Mobot’s AI-driven robots automate the most critical aspects of your mobile ecosystem—enabling faster releases, fewer shipped issues, and significant time and cost savings for engineering, product, and growth teams.

Why did they come to us?

With a talented marketing team that was focused on demand gen and growth, there understandably wasn’t enough time in the day for content marketing to also be a priority. Mobot was in need of a trusted partner who could manage their LinkedIn and Twitter accounts as well as publish new blog posts that were prepared by another agency to support their SEO and brand awareness goals.

How did we help them?

Mobot brought in the Dash of Social team to drive their social media presence and handle the posting of new website content. By setting up a company-wide Slack channel specifically for social media and blogging, we were able to make adjustments and updates quickly and keep the communication flowing with ease.

We helped Mobot with:

Promoting new podcast episodes that were recorded by Mobot’s CEO, Eden Full Goh
Establishing thought leadership on Eden’s personal LinkedIn profile with personalized, educational content focused on mobile app testing
Spreading awareness of industry events the Mobot team attended and presented at
Building Eden’s LinkedIn connections for lead generation efforts through potential customer contacts
Publishing new blog posts and creating promotional plans for them

Through our collaboration efforts with Mobot’s CEO, marketing team, and salespeople, we were able to create a value-driven, diverse marketing ecosystem with consistent messaging across the board. The result for the Mobot team? More time and flexibility back in their schedules to focus on other marketing and sales initiatives.

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