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Case Study

Health Tech Company

Company Overview

This company is a next-generation CRO that delivers faster and cheaper trials through an end-to-end technology platform. Founded on a mission to reimagine clinical trials and deliver faster and more efficient trials for sponsors, their curiosity propels them to keep building, finding new challenges, and fulfilling their vision.

Why They Came to Us

As a very quickly growing startup that just received a significant amount of funding, they had several moving parts that were in need of outside support. Additionally, at this time, they were just about to launch their first-ever CRO for dermatology and knew they needed a partner who could capitalize on and leverage all of the online buzz that would happen from the press release.

How We Helped

We stepped in to manage their LinkedIn and X. As their news, launches, and content was often released in the moment, they were in need of a partner who could work with them in real time and publish social posts as their initiatives were happening. By setting up a Slack channel, we were able to quickly integrate with their team and easily collaborate on a content strategy.

We helped them with:

Growing their LinkedIn company page by nearly 7,500 followers
Bringing awareness to their launches and announcements, including their CROs, advisory board members, podcast, white papers, blog posts, and more
Forming a clear communication process with team members that allowed us to streamline our content creation plan
Building connections on LinkedIn through strategic outreach and community involvement
Encouraging cross-promotion and amplification of content with key stakeholders through strategic and relevant tagging within posts for additional exposure

During this time, they were able to devote their time to other projects that required their attention while ensuring that their social media presence was consistent, valuable, and up-to-date.

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