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Case Study
Estate Planning Firm
Company Overview
This is a Massachusetts-based estate planning law firm. They specialize in estate planning, probate, trust administration, asset protection planning, and special needs planning.
Why They Came to Us
The firm grew very quickly after launching and realized that they didn’t have the bandwidth to manage their social media themselves but knew how important it was. They wanted to ensure they could find an agency that knew the Massachusetts landscape well and could support them with their various local initiatives.
How We Helped
We stepped in to make the firm’s Facebook and Instagram as well as the founder’s LinkedIn. Due to the founder being a lifelong Massachusetts resident, we strategized on and developed a variety of personal content that built their credibility and increased their leads.
Through our work together with Law Mom, we were able to increase their Facebook page likes by 212.96% and their Instagram followers by 98.78% by publishing value-driven content, engaging with relevant Instagram users who fell within Law Mom’s ideal client persona, and interacting in local Facebook groups.
We helped them with:
Having worked with this firm for a number of years, their success shows how a consistent strategy, personalization of your content, and community involvement all play a large role in bringing your business to the next level.