Out of respect for the privacy of our clients, company names and identifying information are publicly hidden. Please contact us for specific client examples.

Case Study

DevOps Company

Company Overview

This company is reinventing how software testing is done and on a mission to revolutionize the way engineering teams test and develop their products. With their infrastructure-as-a-service model, they combine the best of humans with automation using real, mechanical robots.

Why They Came to Us

With a talented marketing team that was focused on demand gen and growth, there understandably wasn’t enough time in the day for content marketing to also be a priority. This company was in need of a trusted partner who could manage their LinkedIn and Twitter accounts as well as publish new blog posts that were prepared by another agency to support their SEO and brand awareness goals.

How We Helped

This company brought us in to drive their social media presence and handle the posting of new website content. By setting up a company-wide Slack channel specifically for social media and blogging, we were able to make adjustments and updates quickly and keep the communication flowing with ease.

We helped them with:

Promoting new podcast episodes that were recorded by their CEO
Establishing thought leadership on the founder’s personal LinkedIn profile with personalized, educational content focused on mobile app testing
Spreading awareness of industry events the team attended and presented at
Publishing new blog posts and creating promotional plans for them

Through our collaboration efforts with their CEO, marketing team, and salespeople, we were able to create a value-driven, diverse marketing ecosystem with consistent messaging across the board. The result for the company: more time and flexibility back in their schedules to focus on other marketing and sales initiatives.

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