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Case Study

CareTech Company

  • Tech Company / Venture Fund

What is CareTech Company?

This company makes calendars magically simple by creating a product that allows you to turn any email, image, PDF, or text into calendar events instantly and share them with anyone and everyone. It helps organizations, groups, and individuals create, manage, and share all of the events they collectively have in one easy-to-follow schedule and then schedule custom, personalized text reminders so the entire group succeeds.

Why did they come to us?

A brand new tech startup with a small but mighty team, this company knew the importance of using social media to reach their ideal users – parents, extracurricular activity organizers, sports teams, etc. – but didn’t have the bandwidth to tackle it in-house. They wanted to ensure they had a consistent and relatable online presence that aligned with these groups and helped them to drive more signups and uses.

How did we help them?

Dash of Social® worked with this company to manage their Facebook page and Instagram account, in addition to running paid ads that further reached their ideal users. By building out an easily adaptable and engaging content strategy, we were able to increase the hype around this incredible product and get it seen in front of the people who need it most.

We helped CareTech Company with:

Building their online presence from zero
Running targeted ads that aligned with the correct seasons for sports and extracurricular activities
Engaging in relevant Facebook groups to spread awareness of the product
Amplifying their press features, product updates, and launch on Product Hunt to drive maximum reach
Creating and publishing Reels that resonated with busy parents

With a fantastic product that deserves to be shared and celebrated, our work helped this company hit the ground running with increasing their online presence. Rather than trying to find the time to manage their marketing on top of their already busy schedules, they were able to focus on continuing to enhance their tool.

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