Category: Marketing Strategy

As you’re sitting and thinking about your marketing strategy for the upcoming year, the “more obvious” ideas are probably coming to mind: social media, email marketing, videos, etc. Although it’s…

If you’re creating content but not repurposing it, you’re missing out on a slew of opportunities to provide value to your audience and save time with your marketing. What could…

I’m sure you’ve experienced this moment many times before, just like I have… You’re speaking on the phone or via Zoom with a potential client and they feel like a…

Do you thoughtfully develop your marketing strategy, or do you just “go with the flow” and do the things that you think you should be doing without having no clear…

How many times have you been on a company’s email list and received emails about sales, product launches, events, and more… and actually took the action that they wanted you…

Ahhh, the rollercoaster of social media: feeling like your content is doing AMAZING for a few weeks and then all of a sudden it just tanks. Although the algorithm DOES…

If social media makes you want to throw your laptop out the window or give up on marketing completely (or maybe even a combination of the two…!), you’re going to…

One of the most common things I hear from people regarding content marketing is they have NO IDEA what to write about. ? They feel totally overwhelmed by the thought…

I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I…