I’m sure you’ve experienced this moment many times before, just like I have… You’re speaking on the phone or via Zoom with a potential client and they feel like a…
Category: Marketing
How to Develop a Well-Rounded, Value-Driven Marketing Strategy
Do you thoughtfully develop your marketing strategy, or do you just “go with the flow” and do the things that you think you should be doing without having no clear…
4 Easy Ways to Grow Your Email List
How many times have you been on a company’s email list and received emails about sales, product launches, events, and more… and actually took the action that they wanted you…
Blame Your Low Instagram Engagement on Your Content and Not the Algorithm
Ahhh, the rollercoaster of social media: feeling like your content is doing AMAZING for a few weeks and then all of a sudden it just tanks. Although the algorithm DOES…
How to Put Your Social Media on Autopilot
Cold and snowy days are my favorite days to write because I find that they bring me so much inspiration and motivation – so lately, the past couple of weeks,…
Social media can be fun, easy, and automated — you just have to do THIS
If social media makes you want to throw your laptop out the window or give up on marketing completely (or maybe even a combination of the two…!), you’re going to…
3 Tried-and-True Methods for Brainstorming Content
One of the most common things I hear from people regarding content marketing is they have NO IDEA what to write about. 😳 They feel totally overwhelmed by the thought…
THIS is why you shouldn’t put all of your eggs in one basket
I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I…
HOW do you test marketing strategies and WHY should you do it?
Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error…